More often than not, all companies have websites. And you probably already have one created, or at least one in mind for your new production company. One of the biggest problems with new companies is their inability to get traffic to their website. Have you ever wondered how to do so effectively?
You need SEO, or Search Engine Optimization tools to help you. Some of the best ways are to figure out what keywords people, who might need your business, would type into their search engine. Now, you need to get your website to provide those keywords so that you can get your website to pop up in their search.
James Dunaway of bloggingpro.com explains SEO,
“One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website.” (2011).
Moon Hussain, a guest blogger on problogger.com made some great suggestions to those needing help in this area.
“To reach your audience, a big part of what we, SEO practitioners, do is called keyword research. You can use a free tool like the Google Keyword Tool to decide what keywords are worth your time.” (2011).
He goes on to explain the benefits of using keywords to help gain a bigger audience for your website. “Advertising takes money. Search engine rankings can take time. However, I’m a fan of SEO and ranking your website because it’s a low cost solution as long as you don’t mind putting in consistent effort and have time.”
If you don’t have the money to advertise, take the time to create keywords that will help gain a bigger audience for your company. Take a minute to go through those two articles I shared. This is one step you do not want to skip when starting a new business.
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