With all the research into Oprah and Trump floating around
my head, I decided to do something about it.
I am going to put some of their philosophies to work for my business
plan.
Oprah has put out several articles over the past few years
in O, The Oprah Magazine, which talk specifically about business plans. In 2007 an article was posted by Polly
Brewster: Your Great Idea, Whose Time Has Come.
In there she
speaks about a one-page business plan.
Quoted from the
sample business plan from 2008,
“The One Page Business Plan methodology is the fastest, easiest way to write a plan. Using key words and short phrases plans can be created for a company, business unit, department, project or program... on a single page. This methodology focuses everyone in your company on what is important and critical for success!”
KLEJ Productions is using this idea to help keep the entire staff
focused on what we need and where we are going.
The company will update this yearly to enable the company to see our new
goals and what we have accomplished.
Oprah wants us to monitor our plans and update often. This will certainly be a key factor in the
success of KLEJ Productions.
Oprah’s magazine is not only full of her own particular wisdom
from her personal career,
but it chuck full of ideas and tidbits that she has noticed are working for
others. This is what our company aims to
do; see what works for others and find a way to incorporate that into our
business plan.
In
2001 there was an article, Investing in Me, Inc., that shows you how to create a business plan for your career. In that article I picked up on a very key
element that has been implemented into KLEJ Productions. Under the section Who Are You? the author, Ronna
Lichtenberg, tells the reader to write down 10-15 lines about yourself,
“not a résumé, but a description you might give to someone introducing you as a speaker.”
Then repeat this with what you’d like the
speaker to say in 15 years. KLEJ
Productions has implemented this idea to help strengthen the core of the business
plan. Investors need to know where your
company is headed. While this is
very important for the investor to know, their main concern is going to lie in
your marketing strategy and how you plan to profit. Do your homework. Make this plan bullet proof.
Donald Trump was a big promoter of there
being no success without a business plan.
Have an exact plan for your company and then alter it as you grow. Make sure when you meet with your investors
that they have the most up-to-date plan for your company complete with
direction and focus.
Donald Trump
writes blog postings. These are great if
you want to add them to your RSS feed.
In one entitled, The Trump Entrepreneur Initiative Blog, he relays some advice that his father gave him.
“He always told me to "know everything you can about what you're doing." In other words, be thorough.”
KLEJ
Productions has really taken advantage of this sage wisdom. Being able to incorporate this into all
aspects of not only our business plan but also the company itself has been
empowering.
Take
some time out to really hear what successful business people are telling
you. Implement it. Your business will thank you.
